IMC | Product Launch Animations

For IMC, a leading cannabis distributor in Israel, I created two animated videos to introduce new product strains — Santa Cruz and Lucy Dreamz. Each video was crafted to evoke a laid-back, feel-good atmosphere, aligning with IMC’s focus on quality and lifestyle. With smooth transitions, mellow color palettes, and relaxed pacing, the animations were designed to resonate with consumers while clearly presenting the unique qualities of each strain.